Who We Are
Ashal Holding is a dynamic group focused on building innovative financial solutions and sustainable businesses that create lasting impact. Our vision is to be Egypt’s leading group for building innovative financial solutions and sustainable businesses that create lasting impact. We achieve this by investing in and growing companies that make finance accessible, simple, and empowering. Under the supervision of the Financial Regulatory Authority (FRA), we operate as a strategic holding company with a primary focus on the non-banking financial sector, while also developing key strategic assets that support our core mission.
Our Journey & Milestones
Founded in 2022, Ashal Holding’s journey began with a clear vision to lead Egypt’s evolving fintech landscape. Our commitment to regulatory excellence was solidified in 2024 when we received our official license from the Financial Regulatory Authority (FRA). Since our founding, we have strategically built a diverse portfolio of companies at the forefront of their respective fields, all aligned with our mission:
Future Plans
Ashal Holding is committed to continuous growth and expansion. We have a robust future plan to enter new and vital non-banking financial sectors, including:
Leasing
Mortgage
Insurance
Factoring
Our strategic roadmap is designed to further diversify our offerings and strengthen our position as a comprehensive financial solutions provider, contributing to a more robust and inclusive economy
Mission
We invest in and grow companies that make finance accessible, simple, and empowering. By combining innovation with strong governance, we develop a diverse portfolio that supports Egypt’s progress and delivers value for people and communities
Vision
To be Egypt’s leading group for building innovative financial solutions and sustainable businesses that create lasting impact.
Core Values
Integrity & Honesty
Unity for Excellence
Disruptive Innovation
Customer Centricity
